They Are Providing The Best Quality Online Courses
The client approached us to enhance their website and digital presence, as well as leverage their social media platforms to generate leads. Our task was to redesign their digital pages and create a lead generation platformfor their language classes.
To achieve this, we started by understanding the target market, which was quite broad. It included people with basic or no understanding of the Englishlanguage, those with a stronger understanding who wanted to improve their skills, and those interested in learning other languages. This made it challenging to finalize a singular strategy. To overcome this, we decidedtouse simple and clear language that would effectively communicate Global Tech Masters's services and value proposition to anyone.
To generate leads, we ran advertisements in both English and Persian. ThePersian ads targeted non-English speakers who aspired to learn the language, while the English ads were aimed at people with a basic grasp of the languagewho wanted to enhance their skills.
The Challenge of Project
We intentionally kept the design of both social media creatives and ads simple, with minor illustrations to complement the overall creative. We primarily usedimagery of Global Tech Masters's students and teachers to enhance their brand image.
Our effective strategies resulted in a significant boost in the client's social media and digital presence. Their social media channels grew by 75%, andinteractions on those platforms increased by 150%. Moreover, our leadgeneration activities resulted in a 75% increase in incoming leads, andtheconversion rate went up by 55%.